"Dear Minnesota" Campaign Launches
September 15, 2023
I am thrilled to introduce you to the 2023-24 Driven to Discover campaign, Dear Minnesota, launching September 18. This year’s campaign is a love letter to our state and takes the form of personal video messages from our faculty, staff and students systemwide to the people of Minnesota. The messages remind Minnesotans that the University has never stopped working to make our lives better and our state healthier. The campaign features stories on topics such asclimate change, healthy aging, water quality, K-12 education, renewable energy, and the NXTGEN program.
Through TV and radio ads, websites and social media messages, the campaign highlights our
shared passion for improving lives. What we do, we do for you and every Minnesotan!
The campaign microsite will launch on September 18. In the meantime, see the campaign videos.